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firefly Upgrade launch

Discipline
Launch & creative
Market
China
Year
2026
Camera crane and lighting in a studio set with a firefly car

firefly upgraded its car and software in response to owner feedback. We built the launch around that fact, under the theme “Shine Brighter”, and produced the event, the livestream and the social campaign.

What we delivered

  • Launch theme and narrative
  • Event and studio production
  • Multi-platform livestream
  • Social campaign inviting new and existing owners in
The upgraded firefly in its new Maillard orange, on a city street
The upgraded firefly in its new Maillard orange, on a city streetImage: firefly
Two owners with the upgraded firefly, seen from above
Two owners with the upgraded firefly, seen from aboveImage: firefly

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