Ford Bronco launch, China
- Discipline
- Launch & social
- Market
- China
- Year
- 2024–2025
The China-built Ford Bronco was priced at the 2024 Beijing Auto Show, with a second model-year launch in 2025. We built the launch around one line, the Bronco as a pure-bred, hard-core off-roader, and carried it through the launch events, the livestreams and social media.
What we delivered
- Launch communication strategy and the “pure-bred hard-core off-roader” theme
- Content in three tracks: performance, real-world use and owner co-creation
- The 2024 and 2025 model-year launch events, launch-period livestreams across platforms and instant highlight clips
- Social distribution through automotive media, creators, KOCs and owner content
- Year-round account and livestream operation for Ford’s off-road range: 800+ livestreams and 1,000+ vehicles sold
- An AI digital version of Ford’s chief engineer, presenting in Chinese, English and Thai
Communication results
- 220M+
- Launch-period impressions
- 3M+
- Livestream views
- 10,000+
- Orders on launch day
