Menu
Work

ZEEKR Owner programme, Malaysia

Discipline
Community & content
Market
Malaysia
Year
2025–2026
ZEEKR 009 MPVs lined up outside a house in Malaysia

ZEEKR arrived in Malaysia with a premium MPV, the ZEEKR 009, and no local owner base. We built and ran the owner programme: clubs, owner-made content and the events that keep owners involved long after delivery.

What we delivered

  • Six owner clubs across Kuala Lumpur, Penang and other cities, linked to headquarters and dealers
  • An owner advocate programme, with owner content shared through the ZEEKR app, WhatsApp and social platforms
  • ZEEKR 009 content in two tracks: local test drives and family travel stories
  • Private delivery ceremonies, salons and lifestyle films for premium buyers
  • Lifestyle content series on Instagram and TikTok, including ZEEKR × Ballet, with 20 local creators and the #MyZEEKRX owner photo challenge

Communication results

5M+
Impressions
50K+
Interactions
500+
Owner and user posts
20
Local creators
BESTAR and ZEEKR teams with a ZEEKR 009 at an owner event in Malaysia
BESTAR and ZEEKR teams with a ZEEKR 009 at an owner event in Malaysia

Tell us what’s next for your brand.

Send a few lines about the brand, the market and the timing. We’ll reply with how we would approach it.