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Chery Giannis Antetokounmpo in China

Discipline
Celebrity & events
Market
China
Giannis Antetokounmpo greeting fans in a Chery showroom

Chery brought NBA star Giannis Antetokounmpo to China to drive its new energy models, including the Tiggo 9, the Fulwin range and the Chery QQ, with Chery’s CEO Li Xueyong taking part. The visit included a stop at a Chery showroom in Dongguan and a basketball fan event.

What we delivered

  • Event marketing built on the star’s test drives, linking car and sports audiences
  • Showroom visit in Dongguan and a fan interaction event
  • Promotion across media and sports creators, tying the star’s reach to model selling points and showroom visits
Giannis Antetokounmpo with Chery’s team, looking at a car body on display
Giannis Antetokounmpo with Chery’s team, looking at a car body on display
Fans taking photos at the showroom visit
Fans taking photos at the showroom visit
The basketball fan event
The basketball fan event

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